News
7 Reasons Why PPC Campaigns Fail
There are many reasons why PPC campaigns fail. And this usually has nothing to do with the competition. It has to do with a failure to have a plan for...
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Common Mistakes Made By AdWords Managers
There are common mistakes that most AdWords managers make as they setup and manage their campaigns. These can prevent the campaigns from reaching their full potential - or worse, even...
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Is AdWords Still Effective for Testing an Idea?
AdWords is one of the best platforms for testing an idea. It allows you to quickly get your product or service in front of a targeted audience that is either...
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What are some Google AdWords Best Practices?
Following Google AdWords best practices will help you create effective campaigns that bring in impressive results. Your Search campaign health score will reach 100% and you will spend less for...
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8 tips for PPC Lead Generation for B2B Campaigns
According to Google, 90% of B2B researchers who are online use search specifically to research business purchases. And did you know, on average B2B researchers do 12 searches prior to...
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Adwords White Labelling – How to Partner with an Expert PPC Agency
Many agencies including web development, app, and digital marketing agencies are finding that their clients are requesting help with their PPC campaigns, but unfortunately they lack this experience in-House. ...
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PPC for Lawyers – How To Maximise Your AdWords Campaigns & Increase Conversions
The good news for law firms and solicitors is that Adwords is proving a very effective channel to increase website traffic and conversions with their targeted audiences. As an inbound...
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Google Adwords For Health Clinics: What To Do & Not Do
A few years ago, if you wanted to find a health clinic you would simply have looked in the local phone directory or found a pamphlet in the local council...
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How to Specifically Target B2B Customers with Pay Per Click Advertising
Targeting particular customer types is of course one of the essential marketing skills and targeting B2B is perhaps one of the trickiest. In fact using pay per click campaigns to...
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Best Practices for Effective Mobile PPC Campaigns for B2B
Running a PPC campaign is bread and butter for most businesses these days, with many companies spending a large segment of their advertising budget on everything from social media to...
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7 Incredibly Practical Reasons to Do PPC for Your IT Firm
Anyone who runs a business or works with any kind of online advertising will no doubt be aware of the concept of PPC (pay per click). Google Adwords is the...
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5 Challenges B2B Marketers Must Overcome to Make PPC Advertising Work
Marketing has always been a tricky business, but in this hyper competitive, internet focused landscape it has become a minefield. If you’re spending on a pay per click (PPC) campaign,...
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